A new website we have joined recently introduced us to the concept of ‘hot deals’. Hot deals are not special offers, but must offer at least 20% off our rack rates. Hot deals also tend to last for a specific time period and may change weekly.
Curious to see whether offering a hot deal would work or not, I tried setting one up to see what would happen. We offered 23% off our larger rooms, The Langdale, The Fairfield, and The Dalesway, with a time period of uptake until and including 13th February 2013. Then this week, we thought we would put up a hot deal of 20% discount off our standard rooms, the Attic, The Blue Room and Claife Heights, again until and including 13th February 2013. I am hoping that these hot deals will bear fruit and bring us new bookings.
We do, however, have even higher value discounts than the hot deals we have put up. One of these is our weekly rate discount. For guests thinking of a holiday comprising 7 or more nights, this is a fantastic offer, since a stay in our dearest double rooms at £750 for 7 nights B&B would constitute a savings of £300 per week based on our rack rates. And, these discounted weekly rates are available year round, even during peak seasons.
Our best discounts and packages are available to guests who telephone or email us at Blenheim Lodge directly, although guests may book special rates as well through the online booking button on our website, www.blenheim-lodge.com. Generally, however, we prefer guests to book directly with us because we feel that there is more of a personal touch when we are able to communicate directly with our guests by email or phone. Speaking or writing to someone gives both parties an idea of whether we are the right place for the visitor or not. For instance, we have people who phone and ask us whether we have hot tubs in our rooms. The answer is ‘no’. If these same people had mistaken our offer of free country club membership (7 minutes’ walk offsite) for a private hot tub and booked online, then they would certainly not have been too pleased to discover on arrival that they might have to share a jacuzzi instead of having their own private hot tub.
Running a B&B can be fun; and when we are able to speak or write to potential guests who tell us what they require prior to booking, it makes things much easier. It also gives us an opportunity to help where we can. For example, when we found out that some of our guests from Canada were requiring transport from Manchester Airport, we helped arrange door to door return journeys for them. We know that guests appreciate these small gestures, but we can only offer them our help if they first give us the opportunity to connect with them directly. So, a message to travellers: do not be afraid of getting in touch with your potential hosts for advice and help. You will often find them more than happy to assist!
Blenheim Lodge . . . panoramic Lake views, peace and tranquillity, nestled against acres of beautiful fields and woodlands, in the heart of the English Lake District National Park.’
Visit our website: www.blenheim-lodge.com
Phone: 00 44 (0)15394 43440