For some while now, Hubby and I have been considering various ways of making our website more attractive and more easily navigable for visitors. One thing that was brought to our attention was the use of a logo to reflect the character of our property and what we offer at our B&B. The current logo we have was quickly made up by the website developer without any consultation. However, as he was pressed for time and threatened to charge us more money, we simply agreed to it since it actually looked quite nice anyway. The only problem, as someone pointed out to us later on, was that it did not quite reflect the feel of our property.
We wanted people to know that we have a quiet and homely place to stay where visitors can relax and feel like they have got away from it all. We also wanted potential guests to know that ours is a traditional Bed and Breakfast, housed as it is within the thick stone walls of a near enough 150-year old building. (Blenheim Lodge was built in 1868.) Views – the stunning scenery of Lake Windermere and the fells from Blenheim Lodge – are a paramount feature of our AA 4-Star Bed and Breakfast. This aspect of our guest house is of particular significance as most places to stay in Bowness and Windermere are not blessed with such mesmeric views. Thus it was that for some months over the Summer, we hummed and hawed and played around with a couple of potential logos.
There was a misunderstanding between us and the marketeer whom we had asked to help with sorting out a logo. She was thinking of countryside greens and primrose yellows, and we were thinking of those but also of peace and relaxation and the amazing views to be had from our rooms. The first logo proof we received was of a flower bud with a yellow head and green stalk. Hubby and I were not impressed. And so the designer, with whom we were unable to communicate directly as we had to work via the marketeer, had to go back to the drawing board.
Time is money, as the business world intones; and we were roundly told off by the marketeer for changing our minds. However, as far as we were concerned, we had not changed our minds. To cut a long story short, we sat down again and went through the brief as I saw it. (Hubby had left the business of developing a logo to me by this time.) I wanted potential guests to imagine themselves looking out of the windows from their rooms, from which they would be able to enjoy fabulous Lake and fell views whilst being surrounded by the peace and quiet of our guest house. The feeling I wanted to convey was one of relaxation and the soothing of the soul. Does all this sound airy fairy?
I showed the marketeer the photo above of the view from our windows and asked whether she could incorporate this within a logo. When the proof came back, it was an arty interpretation of the view above: all sharp angles and lines, but not quite the Cubism of Picasso. I wanted it to look more like the real thing. The marketeer asked whether I would like it to look like a watercolour. I replied in the affirmative. The next and final proof – it had to be the final proof because the time allocated to working on our logo within the given budget had come to an end – was better. I had asked for a strap line at the bottom of the logo to state the obvious and this was duly integrated. What I found though was that my idea of a watercolour differed significantly from the marketeer’s definition of a watercolour. I had expected a pastiche of loosely defined pastels which would define the soft outlines of the typically beautiful Lake District scenery. What I received was a more jagged affair with little colour variation. I asked whether this was what she called a watercolour. ‘Yes,’ the marketeer replied. In order to do what I had envisaged, it would have cost much more in both time and effort.
Nonetheless the logo has grown on me. I have been wondering whether it can be given different colour washes depending on the background against which it will sit. Here is a picture of the logo which you can compare with the original photo (see above) that it was modelled on. See what you think. And, if you have any ideas for website improvement, do let me know.
Blenheim Lodge . . . panoramic Lake views, peace and tranquillity, nestled against acres of beautiful fields and woodlands, in the heart of the English Lake District National Park.’
Visit our website: http://www.blenheim-lodge.com
Telephone: 015394 43440